Easy Shop Essay Example | Topics and Well Written Essays - 2250 words

Easy Shop - Essay ExampleThis trend has been all in all the more marked with the emergence of new urban marrows that are more or less sub-urban in nature. With the creation of new urban pores and with the rapid expansion in the Indian middle class there is good reason to believe that sell line of descentes would do well in a country standardised India. This reasoning has led to the development of new shopping centres and retail businesses throughout India. This report will saying into the survivability of Argoss Easy Shop concept located in a suburb of New Delhi, Indias capital. The nature of the city and the nature of the retailer will be looked into to see the suitability of business. Furthermore, the cash merge statement of the retailer will be presented in secernate to discern if the retailer would be competent to survive the current market conditions. The basic approach will be to contrast earnings from gross revenue and the incurred costs. A worst case scenario or a pessimistic business picture has also been true in order to assess the survivability of the business if faced with overwhelming odds in the first year. The study expense areas have been identified realistically along with the local anaesthetic taxation scheme in order to present as realistic a picture as possible.2.GURGAON CITYS DEVELOPING stinting PROWESS 2. Gurgaon Citys Developing Economic Prowess Gurgaon has emerged as the second largest urban centre in the Indian state of Haryana becoming its chief most industrial and financial hub. The urban centre can also be looked at from the perspective of New Delhis suburb given that it is all a 30 kilometres ride from New Delhi. As such Gurgaon is considered as one of the four major satellite cities that surround New Delhi (Sustainable Cities Collective, 2011). The city also hosts the third highest per capita income in India (Behl, 2009) making it a specially attractive place for launching a retail business. Most of the citys worke rs are utilize by Fortune 500 companies as well as local businesses in and slightly Gurgaon (Taleja, 2009). This ensures that the local population have high levels of disposable incomes which are essential to the survival of any retailing business. expendable incomes are particularly higher in the younger generation so there is no riskiness of sustainability in terms of business. Also the chances for disposable income to increase are on the rise given that Gurgaon is sporting becoming one of Indias largest outsourcing hubs (Government of Gurgaon, 2010). Instead there are chances that operating a retail business in a financial and industrial hub such as Gurgaon would lead to expansion in future years. This fact can also be gauged from the presence of over forty five different malls around Gurgaon that are only set to increase further in upcoming times. 3. Background to Argos Argos is one the largest class merchants being based in the United Kingdom and Ireland. Within the geog raphic domains of the United Kingdom, Argos is the largest retail brand name with over 800 stores around the United Kingdom. Argos is owned and operated along with its sister concern Homebase by the Home retail Group. Argos relies on catalogue retailing and so offers a wide range of brands that it owns and operates thereby adding greater apprise to both the consumers purchase and the business. The more notable brands being operated under Argos include Elizabeth Duke, Chad Valley, Sun Pearl, Challenge, Alba, Schreiber and scrubbing as well as a number of other brands (Intellectual Property Office, 2012). Argos is now looking to spread out into the Indian market using the Easy Shop concept which would serve as a retail outlet for the Indian market. The first retail store is planned for Gurgaon in order to enter the Indian