EBay Website Profile Essay Example | Topics and Well Written Essays - 1000 words

EBay Website Profile - Essay ExampleMany web experts have classified eBay as genuine Web 2.0 Company. The company uses eBay wiki and eBay blog as tools for knowledge sharing among online community. eBay blog helps user to promote their production line and product offering to other users. Application of web 2.0 not only helped users to promote offering precisely enhance two way communications between vendors also. eBay wiki has revolutionized the concept knowledge sharing by creating online weapons platform to transfer product knowledge between users (Campanelli, 2008, p. 165). Web 2.0 can be used as an substitute(a) to integrated marketing communication to promote product by means of using digital marketing. The do decreases cost of promotion manifold in comparison to traditional advertising technique (Hof, 2006).Companys eBay listing & store design helps them to increase visitor retention. It helps the seller to showcase the product portfolio in best affirmable color combina tion to buyers while flexible update function empower the vendor to change field in accordance with the demand of market.eBay always try to improvise in website design to compete with their stemma competitor Amazon. Use of catalog in the website helps customers to navigate all the products under one product fellowship and this process not only augment shopping experience but saves lot of time also. eBay has intensify shopping experience in four dimensional ways. 1- Condition- eBay sellers offer items in range of various conditions change magnitude flexibility in offering.