Nike's Case Study Example | Topics and Well Written Essays - 250 words

Nikes - Case Study ExampleThe company lacked the diversification on its products and produced products for only well-nigh specific consumers. It shunned sports like soccer, rollerblading and golf and focused more efforts on making habilitate for basketball and frustrate market. This lead to falling of the sales in the market and the company realized that it had to increase its sales. As a result, the company took its designs and marketing competencies and crafted late lines of shoes for its consumers. It lined a new line of soccer shoes and started winning a big market share from the soccer market.The company lacked competences in marketing and design. To modify on it design it purchased other foot wear companies that were complimenting its products. The company lacked a marketing design of persuade its customers that its products were the best. Nike is now searching for new market acquisitions to improve its market share (Henderson et al, 2). The focus of developing new produc ts for new market segments has proved to be a