Husky Injection Molding Systems

Question What is strappings strategy? Why has the company been so successful in the period prior to the recent problems? curmudgeonly follows a differentiation strategy by trying to offer a higher perceived apprise than its competitors in order to convince customers to wages a premium outlay for the companys products across its product line, curmudgeonly charges a 10% to 20% premium. Huskys success, prior to the recent problems, can be explained by the following value drivers Huskys product featuresThe company is known in the industry for its high quality products. Huskys systems are speedier than the ones of the competition (for pamper products, Huskys cycle time is 10% to 15% shorter) and they are believed to be more rugged. Furthermore, Huskys systems are able to produce thinner walls than competitors machines, and their rosin utilization and durability are higher. Unlike rivals, the company offers a fully integrated system of thinwall mold, machine, and product-handling equipment. Huskys customer serviceThe company established technical centers in key locations to provide technical stand to its customers. Huskys internal service force is known to be the strongest in the industry, and in addition, its gross sales force does an extraordinary job. Huskys complements In addition to Huskys systems, the company offers value-added service to provide greater perceived value for its customers Huskys experts plan injection molding facilities for customers, place customers, integrate production systems, and produce turnkey factories.In addition to these internal developments, Husky was also able to train advantage of the fact that soft drink makers shifted rapidly to plastic bottles The company could establish itself in the PET preform foodstuff by bringing a quick series of product innovations on the market by 1995, 60% of the worlds preforms were manufactured on Husky systems. All factors mentioned above contributed to Huskys good brand equity that, in turn, allows the company to charge a premium price for its products, thus creating a competitive advantage.